Poke the Box

Best-selling author Seth Godin has earned a reputation as an out-of-the-box thinker and his latest book called Poke the Box is no exception. The book is the first title from The Domino Project, his paradigm-shifting attempt to revolutionize publishing by simplifying the process of connecting books and readers.

Powered by Amazon, Godin’s electronic book venture is designed to be a game-changer, and while it may be too early to comment on that, Poke the Box is indeed a provocative “manifesto about starting,” as he calls it.

Godin’s mantra is start it and ship it, suggesting that he who hesitates is lost. In his own words, “soon is not as good as now.” He points out that not all flux is necessarily risky and insists that not flowing with flux may be the riskiest move of all.

“It’s easy to fall so in love with the idea of starting that we never actually start,” writes Godin in a line that hits all too close to home. According to him, when the cost of poking the box is less than the cost of doing nothing, then you should poke. And I could not agree more!