More Print is Dead

Due to time and space constraints, I saved some of my thoughts about the book Print is Dead for a second subsequent post here. At the end of the book, author Jeff Gomez outlines “Five reasons publishers will still exist in a digital age” and so I’ll list them:

Find talentWith millions online, finding anything worth consuming is getting more difficult. “With so much content already out there, and more being produced each day, publishers will fill an important need and perform a valuable service by reaching into the digital slush pile and pulling out the pearls.”
Support talent...The Internet is great for making an initial splash, but not for turning that splash into a career. “So while it’s sometimes too easy to get an audience online, that exposure is only really useful if it’s in support of something that users can interact with apart from the vehicle that brought the initial exposure.”
Edit talentEven geniuses need editors. “Without editors, books or electronic texts will simply be blogs in a different package.”
Expose and market talentAs more authors are discovered online, more authors are promoted online. “Using the power of the Internet, publishers will do numerous things to expose and market writers to online communities, including creating banner ads, interactive websites and blogs, as well as performing outreach to bloggers and Internet reading groups.”
Pay talentThe Internet creates communities, but it doesn’t pay them. “What publishers will continue to do is sell the works of artists in the marketplace, and then pay royalties on those sales.”

I highly recommend anyone involved with the publishing industry to read and digest the book Print is Dead. It is one of the top couple of books I have read about publishing and I can unequivocally state that it is an invaluable guide to the uncharted territory that lies ahead for writers, editors and other wordsmiths involved with the creation of content.