Watching for Trends

I subscribe to an insightful newsletter from and this month’s featured consumer trend is what is called Nouveau Niche. Here is an excerpt from the latest issue: “BusinessWeek called it ‘The Vanishing Mass Market.’ Others talk about Niche Mania, Stuck in the Middle, or Commoditization Chaos. We at dubbed it Nouveau Niche: the new riches will come from servicing the new niches! To continue thinking of niche as unprofitable or even worse, unpopular, may equal commercial suicide.” For more information or to subscribe visit